Agri-Commerce & Markets
Machinery & Services Marketplace
Buy, sell, hire, share and book the contractor — with the service history.
A multivendor marketplace for machinery sale, hire and sharing, and for contracting services, where every listing carries the maintenance and operating history the platform already holds. Booking, work orders, completion evidence and payment run through one flow instead of a phone call and an invoice three months later.
- 12 capabilities
- 2 linked schemes
- Offline capable
- 12
- Capabilities in this module
- 5
- Interactive tools
- 2
- Linked support schemes
- 5
- Data integrations
- 5
- Measures reported
The ground reality
What is actually happening in machinery marketplace in the UK
Machinery sharing and contracting are long-established in UK farming through rings and informal arrangements, but the matching is manual and the machine history is unverifiable. A platform holding the asset register can turn service history into a selling feature and can match idle capacity to demand at a granularity rings cannot reach.
Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.
In the field
Machinery marketplace, as it actually looks
Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.
Machinery Marketplace — a walkthrough
A working pass through machinery marketplace: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.
- 0:00 What the module is for
- 0:48 Entering the record
- 2:05 Where it appears next
- 3:20 The evidence pack
Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.
Capabilities
What Machinery Marketplace does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Used machinery listings with verified hours, service history and ownership
- Hire and short-term rental listings with availability calendars
- Machinery sharing arrangements with usage tracking and cost apportionment
Operate and monitor
- Contractor service listings by operation, capacity and coverage area
- Booking and work order flow with mapped fields and instructions
- Completion evidence capture including area covered and photographs
Comply and evidence
- Rate benchmarking against published contracting rate ranges
- Operator competence and insurance verification for listed services
- Parts and consumables marketplace with fitment matching
Analyse and improve
- Workshop and mobile repair service booking
- Payment, invoicing and dispute handling
- Idle capacity matching between neighbouring holdings
Interactive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Availability calendar showing machinery and contractors free in your window
Availability calendar showing machinery and contractors free in your window
ToolRate comparator against benchmark contracting rates
Rate comparator against benchmark contracting rates
ToolWork order builder with mapped field selection and instruction notes
Work order builder with mapped field selection and instruction notes
MapMachine history viewer showing verified hours and service events
Machine history viewer showing verified hours and service events
ToolSharing cost apportionment calculator by hours or hectares used
Sharing cost apportionment calculator by hours or hectares used
CalculatorEnd to end
How Machinery Marketplace runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
List the machine or service with verified history
This is where the record starts, and getting it right here removes work at every later stage.
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2
Set availability and rates
The platform prompts only for what this stage genuinely needs, and carries everything forward.
-
3
Receive and confirm a booking
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Issue the work order with mapped fields
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Carry out the work and capture evidence
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Confirm completion and area
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Invoice and settle
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Rate the counterparty
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Who uses it
Built around four real jobs, not one generic user
Each of these people needs something different from the same record. The module is designed so none of them has to work around the others.
Farm manager
Needs a contractor at short notice
Needs availability and rates without ringing round.
Contractor
Filling the diary
Needs bookings, instructions and completion evidence in one place.
Machinery seller
Disposing of a combine
Needs verified history to support the asking price.
Neighbouring farmers
Sharing a drill
Needs usage recorded and costs apportioned without argument.
Schemes and funding
Support schemes this module works with
Agrivencia holds these schemes as data, so eligibility, payment rates, caps and windows update the day they change rather than at the next software release.
Farming Equipment and Technology Fund
Contribute towards the cost of specified equipment and technology that improves productivity, slurry management or animal health and welfare.
Defra / Rural Payments Agency EnglandImproving Farm Productivity Grant
Support investment in robotics, automation and on-farm energy that raises productivity.
Defra / Rural Payments AgencyRates, caps and windows change frequently and sometimes without notice. Always confirm against the current published scheme rules before applying.
Measurement
How you will know it is working
The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.
- 01Bookings completed
- 02Machinery utilisation uplift
- 03Average days to fill a booking
- 04Dispute rate
- 05Value of sharing arrangements
Shopfront
Sell through machinery marketplace
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Market board
What things are worth this week
A board of the prices a UK farm business actually trades against, with the publishing body named beside each line. Prices are shown per the unit the trade uses, not converted into something tidier.
| Commodity | Price | Change | Trend | Source | Updated |
|---|---|---|---|---|---|
| Feed wheat | — £/t | -1.0% | AHDB | awaiting feed | |
| Milling wheat | — £/t | +0.3% | AHDB | awaiting feed | |
| Feed barley | — £/t | +4.9% | AHDB | awaiting feed | |
| Oilseed rape | — £/t | +4.7% | AHDB | awaiting feed | |
| Deadweight cattle | — p/kg dw | -2.6% | AHDB | awaiting feed | |
| Deadweight lambs | — p/kg dw | -3.4% | AHDB | awaiting feed | |
| Farmgate milk | — p/litre | -3.5% | Defra | awaiting feed | |
| Standard pigs | — p/kg dw | +4.7% | AHDB | awaiting feed | |
| Ammonium nitrate | — £/t | -1.4% | Trade | awaiting feed | |
| Red diesel | — p/litre | -3.3% | Trade | awaiting feed |
Questions answered
What people ask about Machinery Marketplace
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Machinery Marketplace is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Liability during shared or contracted operations. Mitigated by insurance verification and clear work orders. We would rather state that plainly than let you discover it after signing.
Documents
Take it away with you
Everything here is printable and works on a kitchen table with no signal. Where a document asks for an email address, it says so on the button rather than after you press it.
Sharing, Hiring and Contracting: Machinery Access Without the Capital
The practical handbook for machinery marketplace: what the rules require, what the evidence has to show, and the mistakes that cost people money.
machinery marketplace — evidence checklist
Every document an audit or a claim asks for, in the order it is asked for, with the validity period of each.
machinery marketplace — record template
The record structure the module uses, as a spreadsheet, so a business not yet on the platform can start keeping it correctly today.
Data model reference
Entities, fields and integration points for machinery marketplace, for advisers and software partners.
See Machinery Marketplace running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours