Agri-Commerce & Markets

Commodity Markets & Price Intelligence

Your position, your cost of production, and the market in one view.

Market intelligence is only useful next to your own numbers. This module places live and historic price series alongside your cost of production, your unsold tonnage and your forward commitments, so a selling decision is made against a break-even rather than against a feeling about the market.

Start with Markets & Prices See how it works

12 capabilities
1 linked schemes
Offline capable

12: Capabilities in this module
5: Interactive tools
1: Linked support schemes
5: Data integrations
5: Measures reported

The ground reality

What is actually happening in markets & prices in the UK

Levy body market intelligence provides authoritative UK price series across the main commodities, and futures markets provide forward price discovery. What no external service can supply is the individual business's cost of production and open position, which is precisely what turns a price into a decision.

Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.

In the field

Markets & prices, as it actually looks

Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.

Markets & Prices — a walkthrough

A working pass through markets & prices: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.

Film in production

Captions · Audio described

0:00 What the module is for
0:48 Entering the record
2:05 Where it appears next
3:20 The evidence pack

Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.

Capabilities

What Markets & Prices does

Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.

Record and plan

Live and historic price series across grain, oilseeds, pulses, milk, beef, lamb and pigs
Cost of production overlay from the farm's own enterprise accounts
Open position tracking — produced, committed, sold and unsold

Operate and monitor

Forward contract register with tonnage, price, movement window and counterparty
Break-even price calculation by enterprise and by field
Basis tracking between local physical price and futures

Comply and evidence

Price alert subscriptions at target and break-even levels
Seasonality and multi-year price pattern analysis
Input to output price ratio monitoring

Analyse and improve

Currency exposure indication for export-linked commodities
Marketing plan builder with tranche selling targets
Post-season marketing performance review against the market range

Interactive

Tools you actually use, not screens you read

These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.

Price chart with your break-even and your sold positions overlaid

Chart

Open position dashboard by commodity and by movement window

Dashboard

Tranche marketing planner with target prices and volumes

Builder

Basis tracker comparing local physical against futures

Tool

Marketing performance review showing where in the range you actually sold

Tool

End to end

How Markets & Prices runs, start to finish

The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.

1

Load cost of production from the enterprise accounts

This is where the record starts, and getting it right here removes work at every later stage.
2

Calculate break-even by commodity

The platform prompts only for what this stage genuinely needs, and carries everything forward.
3

Register production and forward commitments

Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
4

Set the marketing plan and tranche targets

Capture works offline, so this stage is completed in the field rather than remembered afterwards.
5

Monitor prices against targets and break-even

Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
6

Execute sales and record contracts

This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
7

Track basis and movement performance

Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
8

Review the season against the market range

The cycle closes here, and what is learned is carried into next season's plan rather than lost.

Who uses it

Built around four real jobs, not one generic user

Each of these people needs something different from the same record. The module is designed so none of them has to work around the others.

Arable farmer

Marketing 4,000 tonnes

Needs break-even and open position visible next to the price.

Dairy farmer

Milk price schedule

Needs contract value modelled against cost of production.

Farm business consultant

Marketing advice

Needs client positions and break-evens together.

Grain trader

Building a book

Needs anonymised aggregate supply signals.

Schemes and funding

Support schemes this module works with

Agrivencia holds these schemes as data, so eligibility, payment rates, caps and windows update the day they change rather than at the next software release.

England

Sustainable Farming Incentive 2026

Pay farmers for environmental actions taken alongside food production, as the principal replacement for area-based direct payments in England.

Two windows in 2026: window one from 30 June, window two from September. Defra / Rural Payments Agency

Rates, caps and windows change frequently and sometimes without notice. Always confirm against the current published scheme rules before applying.

Measurement

How you will know it is working

The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.

01Average price achieved against seasonal range
02Percentage sold above break-even
03Open position exposure
04Marketing plan adherence
05Basis captured

Try it now

Break-Even Selling Price

The price below which selling loses money, calculated from your own cost of production.

How this is calculated

Total cost per hectare is the sum of variable, fixed and land costs, less attributed scheme income. Break-even price is that cost divided by yield, shown both on variable cost alone and on full absorbed cost.

Selling above variable cost but below full cost still contributes to fixed costs. Whether that is acceptable depends on the alternative.

— Total production t

— Total cost £/ha

— Break-even on variable costs £/t

— Break-even on full cost £/t

Shopfront

Sell through markets & prices

A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.

Demonstration

What the shopfront handles for you

Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
Batch and provenance attached Every order can produce the traceability record behind it.

Market board

What things are worth this week

A board of the prices a UK farm business actually trades against, with the publishing body named beside each line. Prices are shown per the unit the trade uses, not converted into something tidier.

Demonstration

Commodity prices, movement and the body publishing each series
Commodity	Price	Change	Source	Updated
Feed wheat	— £/t	-1.0%	AHDB	awaiting feed
Milling wheat	— £/t	+0.3%	AHDB	awaiting feed
Feed barley	— £/t	+4.9%	AHDB	awaiting feed
Oilseed rape	— £/t	+4.7%	AHDB	awaiting feed
Deadweight cattle	— p/kg dw	-2.6%	AHDB	awaiting feed
Deadweight lambs	— p/kg dw	-3.4%	AHDB	awaiting feed
Farmgate milk	— p/litre	-3.5%	Defra	awaiting feed
Standard pigs	— p/kg dw	+4.7%	AHDB	awaiting feed
Ammonium nitrate	— £/t	-1.4%	Trade	awaiting feed
Red diesel	— p/litre	-3.3%	Trade	awaiting feed

Questions answered

What people ask about Markets & Prices

Does this replace the software I already use?

Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.

Will it work where I have no signal?

Yes. Field capture in Markets & Prices is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.

What happens when the scheme rules change?

Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.

Who owns the data I put in?

You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.

Does it work if I farm across a border?

Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.

Can my agronomist or land agent use it too?

Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.

What is the biggest limitation of this module?

Price prediction being mistaken for advice. The module presents position and break-even, it does not forecast. We would rather state that plainly than let you discover it after signing.

Documents

Take it away with you

Everything here is printable and works on a kitchen table with no signal. Where a document asks for an email address, it says so on the button rather than after you press it.

Handbook

Selling Against Break-Even: Market Intelligence Next to Your Own Numbers

PDF · UK · updated on scheme change

The practical handbook for markets & prices: what the rules require, what the evidence has to show, and the mistakes that cost people money.

Checklist

markets & prices — evidence checklist

PDF · one page · printable

Every document an audit or a claim asks for, in the order it is asked for, with the validity period of each.

Template

markets & prices — record template

XLSX and CSV

The record structure the module uses, as a spreadsheet, so a business not yet on the platform can start keeping it correctly today.

Reference

Data model reference

PDF · technical

Entities, fields and integration points for markets & prices, for advisers and software partners.

Because everything shares one record, adding a neighbouring module usually costs less work than it saves.

B2B Produce Marketplace List with the evidence already attached, and get paid without chasing. Agri-Inputs Store & Buying Groups Buy against the plan, aggregate with your neighbours, compare on nutrient. Machinery & Services Marketplace Buy, sell, hire, share and book the contractor — with the service history. Farm Shops & Direct-to-Consumer Keep the retail margin, and the story that justifies it.

See Markets & Prices running on your own holding

Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.

Free tier available
No card required
Your data stays yours

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