B2B Produce Marketplace
B2B Marketplace: Data & Integrations
What is recorded, what it connects to and who can see it.
The module maintains 10 core entities and connects to 5 external sources. Everything is exportable in open formats and every instance of sharing requires explicit consent.
Data model
What the module records, and how it connects
These are the entities the module maintains. Because they are shared across the platform rather than owned by one screen, a record created here is available everywhere it is relevant.
- Vendor
- Listing
- Lot
- Offer
- Contract
- Escrow
- Movement
- Quality confirmation
- Settlement
- Trust rating
Every entity carries a full audit trail and is exportable in open formats under the Farm Data Charter.
Working view
B2B Marketplace, at a glance
The numbers you would check before doing anything else in B2B marketplace. Each one is live against your own record, and each one tells you where it came from.
Choose a view
Gross merchandise value
£35,430
+6.1%
Take rate
64 %
+2 pts
target 95%
Repeat trade rate
81 %
+3 pts
target 95%
Price achieved against regional benchmark
52
+3.0%
Dispute rate
56 %
+4 pts
target 95%
Days to settlement
30 days
−4 days
target under 26
What needs attention
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Action needed
Counterparty payment default
mitigated by escrow and verification
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For information
Liquidity imbalance in a two-sided market
mitigated by seeding buyer requirements first
-
For information
Disintermediation after first contact
mitigated by making settlement and evidence worth staying for
Integrations
What it connects to
Agrivencia integrates with authoritative sources rather than rebuilding them. Where no production interface exists, a documented user-mediated route is provided instead.
- Payment and escrow providers
- Assurance scheme status APIs
- Haulage networks
- Analysis laboratories
- Accounting and self-billing systems
Integration availability, licensing and cost vary by source. The integration catalogue states the position for each one honestly, including where a commercial licence is required.
By nation
The same job, four different sets of rules
Delivered by: Defra, the Rural Payments Agency, Natural England, the Environment Agency and the Forestry Commission.
Main scheme: Environmental Land Management, with the Sustainable Farming Incentive as the principal offer alongside Countryside Stewardship, capital grants and Landscape Recovery.
Delinked payments end after 2027. Windows have closed at short notice before, so budget-fill status is worth watching.
Delivered by: The Scottish Government and the Rural Payments and Inspections Division.
Main scheme: A four-tier framework under the Agriculture and Rural Communities (Scotland) Act 2024, with base and enhanced direct payments and elective and complementary tiers following.
Whole Farm Plan components are a condition of support and phase in over several years. Miss a component and the payment is at risk.
Delivered by: The Welsh Government and Rural Payments Wales.
Main scheme: The Sustainable Farming Scheme, with Universal, Optional and Collaborative layers, replacing the legacy area payment which phases out by 2029.
The Universal layer requires twelve actions, at least ten per cent habitat and a farm carbon baseline. Welsh language provision is a legal expectation, not an optional extra.
Delivered by: DAERA.
Main scheme: The Sustainable Agriculture Programme, with the Farm Sustainability Payment as the area-based safety net alongside beef, suckler, sheep, protein crop and horticulture schemes.
Conditionality now includes soil nutrient health and bovine genetics participation, and progressive capping applies above sixty thousand pounds.
Detail
How the data is held
A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.
UK agricultural trading is concentrated in a small number of established marketplaces, with grain and livestock platforms between them registering a substantial share of UK farms. The differentiator available to a platform that already holds the production record is evidence: a listing that arrives with analysis, assurance and provenance attached is worth more and settles faster than one that does not.
Everything B2B Marketplace records is written into the same platform data spine as every other module, which is why a single entry can satisfy an operational need, a scheme evidence requirement, an assurance clause and a carbon activity line at once. That is the whole design premise: the work is already being done, and it is the recording of it that is duplicated.
Shopfront
Sell through B2B marketplace
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
How we handle evidence
Where these figures come from
Agrivencia grades every figure it publishes. Primary legislation, official statistics and audit reports are treated as authoritative. Levy body and professional body data is treated as reliable. Commercial trackers and trade press are treated as indicative and labelled as such. Where sources conflict, the conflict is shown rather than resolved silently.
- Authoritative Legislation, statutory instruments, official scheme rules, national audit and public accounts reporting, departmental annual reports and accredited official statistics.
- Reliable Parliamentary committee evidence, peer-reviewed research, independent economic institutes and levy body analysis.
- Supporting Professional bodies, land agents, certification schemes and industry associations.
- Indicative Commercial market trackers and trade press, used for corroboration only and always labelled.
Payment rates, caps and windows in UK farm support change frequently and sometimes without notice. Nothing on this platform is a substitute for the current published scheme rules or for professional advice.
Questions answered
What people ask about B2B Marketplace
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in B2B Marketplace is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Counterparty payment default. Mitigated by escrow and verification. We would rather state that plainly than let you discover it after signing.
See B2B Marketplace running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours